Apple’s Emagic Takeover |

Apple’s Emagic Takeover |:

On the first of July 2002, the music technology industry awoke to the news that Apple Computer had bought out Emagic. While this was unexpected, perhaps the more surprising news was that Emagic’s Windows product line will be discontinued at the end of September this year — a move that has upset a large number of users, and caused a huge outpouring of anti-Emagic feeling from formerly contented PC users. However, the effects of Apple’s acquisition will have wider implications for everyone using computer-based music productions systems, not just those who use Logic for Windows. So why would Apple want Emagic? Why would Emagic want Apple? And, at the end of the day, what does it mean for musicians?

The “first” story.

Even though I am a huge Apple fan, this whole drama was no where near my environment. I was lost in the world of databases and other nonsense.